From the National Association of Realtors, these are the percentages of tools used in searching for a home:
- Online website: 93%
- Real estate agent: 86%
- Mobile or tablet website or app: 73%
- Open house: 53%
- Yard sign: 46%
- Online video site: 37%
Most buyers do their own research online before contacting a real estate agent as they narrow their search.