As the Fall real estate season nears, an older post by Pacific Union highlights how many choose a real estate company.

A survey by J.D. Power found that 35 percent of first-time homebuyers and 27 percent of first-time sellers said they selected their real estate company based on its reputation. Moreover, 28 percent of first-time homebuyers and 27 percent of first-time sellers made their choice of realtor because of recommendations.

Approximately 20 percent of customers say they will switch real estate companies if the sales agent moves to another company.