The concept of an Open House has gone out of style considerably the last few years as many real estate agents just don’t bother anymore. Still, it can be a useful tool to get the word out. If you’re going to do it, might as well do it correctly.
- Get the word out with postcards to communities and neighborhoods outside the area.
- Schedule the day the house listing hits the market. Generate the buzz, build excitement and create a sense of urgency in would-be buyers.
- Schedule with other neighborhood open houses and present a packet highlighting all the homes for sale in the area.
- use “open house” websites such as Zillow and Realtor to get a free listing.