Staging is an effort to maximize a home’s sale potential by showing it’s full potential. Many realtors insist it helps potential buyers to visualize actually living there.
These days, staging is almost a requirement in the Bay Area. According to a 2019 study by the National Association of Realtors, staging helps a home sell faster and for more money than a vacant one.
For those times when staging is not an option, it is recommended to market the home privately, before the MLS listing, to give it an air of exclusivity.